Creating A Landing Page
Please watch the video below for a full demonstration of how to make a landing page on your RealtyNinja website.
The Easy Way - Steps:
Every page on every RealtyNinja website can be turned into a landing page by simply adding ?landing=1 to the end of the URL (in the address bar).
For example, this is an MLS search page on one of our demo websites:
Now say you wanted to turn that into a landing page you would simply change the URL to this:
All we did was add ?landing=1 to the end of the URL and it automatically hid the navigation menu and social media links in the header:
This is great way to increase conversion rates when you want to send targeted traffic to a very specific page or section of your website, and you don't want them to get distracted by all the links to other pages on your website.
Making A Landing Page By Manually Removing The Header/Navigation & Hiding The Page From Your Menu:
In some cases, you may not want to include the header of your website at all on your landing pages or want the page to appear in your main navigation menu at all. Here are the steps you should take in order to do that:
Step 1.) Login to your RealtyNinja website
Step 2.) Click "Manage Pages"
Step 3.) Click "Create New Page" at the top of the popup.
Step 4.) Give your page a name, then click "Create Page".
Note: For these instructions we're just making a normal page, but you can choose any page type.
Step 5.) Click the lightbulb next to the new page to turn it OFF, thus hiding it from the main navigation.
Step 6.) Staying in the "Manage Pages" popup window, click the Pages icon to the left of the name of your new landing page. This will take you to the new landing page.
Step 7.) Click "Page Layout & Widgets" at the top of the screen
Step 8.) On the right side of the popup window, click the red X next to the widget "Header: Short". (When it asks if you're sure you want to delete this widget, click OK.)
Step 9.) Click "Save Changes" at the bottom of the lightbox to save your changes and return to the page.
Your page should now contain no main navigation, effectively turning this page on your website into a landing page; limiting your visitors' clicking options to whatever you provide them in the content of this landing page (aka Call to Action!)
Step 10) Simply add ?landing=1 to the end of the URL (in the address bar). This will tell the system that you're going to be using this as a landing page. It will ensure that any links on the page also remain in landing page mode (with no nav present).
Step 11) Copy the URL of the page (with ?landing=1 in it). This is where you want to send your traffic to (for example from a Facebook ad).
Hiding your landing page from search engines
Read the entire blog post about the importance of landing pages