How to Use Google Analytics to Track Events on Your Website

Google Analytics has built-in event tracking that automatically works with your RealtyNinja website. You can use it to track when the following events happened on your website:

  • Listing leads - from the "request more info" and "request a showing" forms at the bottom of listing pages
  • Listing leads - from the "request more info" and "request a showing" forms in the lightbox on listing pages
  • General contact leads via the contact form in the lightbox's on your website
  • Buyer, Seller and Contact leads from the forms on those pages
  • Blog post sharing activity (powered by addthis.com)

There's examples of each and more details below.

Here's how to do it:

1. Once you've launched your RealtyNinja website (onto a full domain name) and you've installed Google Analytics on it, go ahead and access your Google Analytics account and log into it.

2. Once logged in, it's a good idea to set your date range via the calendar picker on the top right. Pick a time-frame where you'd like to view the events that occurred on your website.

3. Using the menu on the left, go to Behavior > Events > Top Events

4. In the main area, you'll see events broken up into two main categories:

  • "lead" - this means any type of lead such as contact form submissions, requesting more info on a particular listing, etc.
  • "addthis" - this is blog post sharing activity.

5. Click into the "lead" category. You'll see a further breakdown of the types of leads:

  • "listing info" - these are leads generated from the "request more info" and 'request a showing" forms that at the bottom of listing pages
  • "lightbox" - these are leads generated from all lightboxes on your website (regular contact forms as well as lightboxes on listing pages)
  • "form" - these are leads generated from the buyer, seller and general contact forms on those pages of your website

Examples and details of each are below.

Listing Info:

This will show you a list of the individual MLS numbers for those listings, so you can easily identify the most popular ones:

Example: someone is looking at a listing on your website and they fill in the form at the bottom to request more info.

Lightbox:

This will show you a list of all the lightbox form submissions, including individual listings. 

Example: someone is looking at a listing on your website and they click the button "request more info" which opens up a lightbox, and they request more info via the form in that lightbox.

Note: The "contact_box" event is for the general contact form in the lightbox on your website (not related to a particular listing).

Form:

This shows you a list of all the buyer, seller and general contact forms on those pages.

Example: someone goes to your site and clicks "Buyers" then uses the buyers form at the bottom of that page.

6. Go back to the main "Top Events" section and click "add this" to look at your blog post sharing events.

7. That will show you where people are sharing your blog posts.


Goal Tracking

Based on these events you can set up conversion goals using the Goals tab (under "Conversions") but that's beyond the scope of this help doc.

Advanced Tracking

If you're working with an online marketing company or you need detailed event tracking to go even further, we recommend using Google Tag Manager and following this guide.

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