Setting Up Google Analytics

Google Analytics can help you find lots of valuable insight from your website traffic. For example, it can show you how many users are on your site each day, how long they stay, which pages are most popular, and other useful info such as if they came from a referring website or directly, etc. 

Our team can help setup Google Analytics for you! All we need is the e-mail/password for a Google account that you own. This could be a gmail account or a Google Workspace (Formerly G Suite) e-mail account. Please e-mail support@realtyninja.com with the account details (confirm they work by logging into gmail before sending) and a quick note saying that you would like us to set up Google Analytics for your website.

Google Analytics 4

Google is replacing their current version of Google Analytics (known as Universal Analytics) on July 1, 2023. This means that standard Universal Analytics properties will stop processing new hits from that day forward. We recommend that you use Google Analytics 4 if you're setting up a new account, or make the switch to Google Analytics 4 as soon as possible. See details below or email our team for help.

Notes:

  • Google Analytics only works for websites that have been launched onto a full domain name (ex: yourwebsite.com, as opposed to yourwebsite.realtyninja.com). So wait for your site to be fully launched before setting Google Analytics up.
  • Google Analytics will only track data from the day it was initially set up on your website. You won't be able to see historical data before that point. Reports are shown with a 1 day delay by default. Check your Google Analytics reports at least 24 hours after you've initially set up the tracking code.

Sections:


New Accounts: Setting up Google Analytics 4 (The new version of Google Analytics)

Note: Google often changes their interface, so the screenshots below may be out of date but the steps should generally be the same.

1. Go to https://analytics.google.com/ and click "Start Measuring".

2. Use an existing google account (gmail, google workspace, etc) to log in or create a new one for this purpose.

3. Fill in the "Account Setup" form then click "Next".

4. Fill in the "Property Setup" form, then click "Next".

5. Fill in the "About Your Business" form, then click "Create".

6. Accept the terms presented.

7. Select "Web" under "Choose a platform".

8. Fill in the "Website URL" and "Stream Name" fields under "Set up your web stream", then click "Create Stream".

Note: 

  • Reminder: You'll need to make sure your website is launched and working at a full domain name first before setting this up. 
  • If your website is secured with SSL then choose "https://" from the dropdown, then type in your website URL (such as www.realtyninjademo.com).

9. Scroll down to the "Tagging Instructions" section, and choose "Global Site Tag".

Optional/advanced: Choose "Google Tag Manager" then read this document on adding Google Analytics to Google Tag Manager.

10. Click the COPY icon.

11. Continue with the steps outlined in "Installing The Tracking Code On Your Website" below, using the "Custom Header Code" option. That's it!


Existing Accounts: Upgrading from Universal Analytics to Google Analytics 4

Use the GA4 Setup Assistant in your Google Analytics account to create and set up a new Google Analytics 4 property. Here are the steps:

1. Sign in to your Google Analytics account at www.google.com/analytics/

2. Click the Admin icon (bottom left).

3. Select GA4 Setup Assistant.

4. Click "Get Started" under "I want to create a new Google Analytics 4 property".

5. Click "Create property".

6. Click "See your GA4 property" under "Explore and set up your GA4 property".

7. Select "Tag installation".

8. Select your stream under "Data Streams".

9. Scroll down to the "Tagging Instructions" section, and choose "Global Site Tag".

Optional/advanced: Choose "Google Tag Manager" then read this document on adding Google Analytics to Google Tag Manager.

10. Click the COPY icon.

11. Continue with the steps outlined in "Installing The Tracking Code On Your Website" below, using the "Custom Header Code" option. That's it!


Installing The Tracking Code On Your Website

1. Login to your website (yourwebsite.com/login)

2. Click SETTINGS > Custom Code

3. Paste the Tracking Code into the appropriate "custom code" setting and save it. Read the instructions of the code snippet provided by Google. It will tell you where the snippet should be placed. For example:

  • If it says "before the closing HEAD tag" (or in the HEAD tag) then paste it in the "Custom Header Code" field.
  • If it says "after the opening BODY tag" then paste it in the "Custom Body Code" field.
  • If it says "before the closing BODY tag" then paste it in the "Custom Footer Code" field.

Want us to do this part for you? If you'd like our assistance with this step please add support@realtyninja.com as a User on your Google Analytics account by following these steps, then send a quick email to support@realtyninja.com letting us know you'd like us to install your Google Analytics tracking code on your website.


Accessing Your Google Analytics Account

Check out this article for instructions on how to access and view your analytics:


Changing the Protocol of Your Site from HTTP to HTTPS

If your website is currently set to the non-secure version (HTTP) in Google Analytics and you wish to set it to the secure version (HTTPS) please follow the steps below.

1. Go to https://analytics.google.com and go to the existing Google Analytics Property you’d like to change the protocol for to SSL/HTTPS.

2. Click on the "ADMIN" label on the main menu.

3. Click PROPERTY SETTINGS.

4. Under Default URL change the protocol from HTTP to HTTPS.

5. Click Save.


Note: Sometimes Google may tell you that your domain/tracking is not yet verified - if this happens, please wait 2-4 hours and check again, as this procedure may take some time.

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